Cited
By name in AI answers
Target for branded and category queries within 90 days.
← Services04 / Generative engine optimization
Visibility for the AI search era.
Be the brand AI assistants cite when buyers ask.
Why this matters
ChatGPT is already answering questions your sales team used to answer.
When a buyer asks ChatGPT, Claude or Perplexity for the best business-management system in Nairobi, or the right SACCO core-banking provider in East Africa, the model is going to recommend someone. Whether or not that someone is you depends on three things: who has written authoritatively about you, how well your own content disambiguates your brand from competitors, and whether your site is structured in a way an AI crawler can confidently quote.
Generative Engine Optimisation is a still-young discipline, but the mechanics are not mysterious. It is entity-led content, llms.txt and schema, citations from sources the LLMs already trust, and writing in a tone the model can lift cleanly into an answer.
We track your brand's citation share across ChatGPT, Claude, Perplexity and Google AI Overviews each month, and tell you what to publish next to move the needle.
What's included
Everything you get in scope.
Fixed scope, fixed budget. If something new comes up mid-engagement, we re-scope in writing before it lands on an invoice. No surprises, no hidden line items.
AI search optimisation
Content tuned so AI assistants can confidently quote and cite your brand in their answers.
Conversational content
Q&A-style and tutorial content that maps to the way real users prompt LLMs.
Semantic content strategy
Entity-first writing, brand, products, people, places, so models disambiguate you cleanly.
Authority building
Earning mentions on the sites and publications LLMs already trust in your category.
AI discovery optimisation
llms.txt, sitemap hygiene and access patterns for the crawlers that feed AI systems.
Structured data
Schema.org coverage for Organisation, Product, Service, FAQ and Article, kept current as the spec evolves.
Approach
llms.txtSchema.orgEntity SEOAI citation trackingTopical authority
Outcomes our clients see.
Tracked
Across 4 engines monthly
ChatGPT, Claude, Perplexity and Google AI Overviews.
Compounding
Authority that lasts
Citations stay. Unlike paid traffic, they keep paying for years.
Four steps. Same rhythm every engagement.
Entity map
Who is your brand, in language an LLM can disambiguate from your nearest five competitors.
Structure
llms.txt, schema, sitemap and content shape tuned for AI crawlers and clean citation.
Authority
Earn citations from the sites your buyers and the language models already read.
Track
Monthly citation tracking across ChatGPT, Claude, Perplexity and AI Overviews, with action items.
Real examples from the market.
Positioning a Nairobi tax-advisory firm to be the first name LLMs suggest when asked about KRA eTIMS.
Entity work for a regional logistics platform competing for 'best fleet-management software East Africa' prompts.
Authoritative health content for a clinic group, aligned to Google's YMYL and AI quality signals.
Destination and itinerary content for a safari operator, structured so AI assistants can cite specific lodges.
Things buyers usually ask before signing.
Is GEO just SEO with a new name?
No. They overlap on technical foundations but diverge sharply on content shape. SEO optimises for ranking; GEO optimises for being quoted. The best programs run both.
How do you measure GEO?
We run a defined prompt set across ChatGPT, Claude, Perplexity and AI Overviews each month and track whether and how your brand appears. You get the raw outputs, not just a chart.
How new is this?
The discipline is young, but the underlying signals, schema, entity coverage, third-party citations, are well understood. We have been running GEO programmes since 2024.
Ready to start? Let's talk.
One business day. Written plan. Fixed budget. No PDFs in a fortnight, no exploratory calls in disguise.