+120%
Organic traffic in 6 months
Median across our last eight retainer clients.
← Services03 / Search engine optimization
Improve your search visibility.
Visibility on search, earned and kept.
Why this matters
Ranking is no longer about keywords. It is about being the obvious answer.
Search has changed twice in the last three years, once when Google reweighted Core Web Vitals, and again when AI Overviews started answering questions before users ever click a result. The brands that still earn traffic are the ones with strong technical foundations, clear topical authority and content that actually deserves the page-one slot.
We do not chase vanity keywords. We start by understanding what your buyers type, what your competitors are already ranking for, and where the gap between intent and supply is widest. Then we fix the slow pages, write the content that closes the gap, and earn the citations that move authority signals.
Most clients see meaningful movement in 90 days and category-level visibility within six months. Honest, audited, reported monthly.
What's included
Everything you get in scope.
Fixed scope, fixed budget. If something new comes up mid-engagement, we re-scope in writing before it lands on an invoice. No surprises, no hidden line items.
Technical SEO audits
Crawl, indexation, schema, Core Web Vitals and information architecture, written, with a prioritised punch-list.
On-page optimisation
Titles, meta, headings, internal links and content depth tuned for the keywords your buyers actually search.
Keyword & intent research
Volume, difficulty, SERP shape and a content brief per cluster, not a 5,000-line keyword dump.
Performance optimisation
Image, font and JS budget work to clear Core Web Vitals on real mobile devices.
Local SEO
Google Business Profile, NAP consistency, citations and review-velocity work for service-area businesses.
Content strategy
Editorial calendar tied to buyer-journey stage, not a blog about industry news nobody reads.
Analytics & reporting
GA4 + Search Console set up properly, with a monthly report that ends in 'do this next.'
Tools
AhrefsSearch ConsoleGA4Screaming FrogSchema.orgPageSpeed Insights
Outcomes our clients see.
Page 1
For commercial-intent keywords
Target outcome within 90 days for two to four primary terms.
Honest
No mystery, no jargon
You get the raw GSC and GA4 data alongside our report.
Four steps. Same rhythm every engagement.
Audit
Crawl, Core Web Vitals, schema and content-gap analysis, written, with a punch-list scored by traffic impact.
Fix
Technical fixes, schema, on-page work and information-architecture changes shipped in priority order.
Content
Long-form content built around buyer-intent keywords and the entity coverage Google now demands.
Measure
Monthly rank tracking, traffic reports and a written action list, not vanity charts.
Real examples from the market.
Category-page strategy for a fintech serving SACCOs across East Africa.
Google Business Profile and review-flywheel work for a multi-branch dental practice.
Schema, faceted-navigation and content cluster work for a fashion retailer's 300-SKU catalogue.
Programme-page optimisation for a private university competing on course-name searches.
Things buyers usually ask before signing.
How long before I see results?
Technical fixes show up in Core Web Vitals within a week. Ranking movement on competitive terms typically takes 60–120 days. Anyone promising you page-one in three weeks is selling something else.
Do you guarantee rankings?
No, and you should be wary of agencies that do. We guarantee the work, the audit, the fixes, the content, and we publish the numbers each month so you can decide if it is working.
Will SEO survive AI Overviews?
Search is changing, not dying. Branded and commercial-intent queries still click through at high rates. We pair SEO with GEO (the next service) for clients who want exposure on both surfaces.
Ready to start? Let's talk.
One business day. Written plan. Fixed budget. No PDFs in a fortnight, no exploratory calls in disguise.