3–5x
Engaged-audience growth
Typical lift in the first six months on a tightened content strategy.
← Services07 / Digital marketing & social media
Audiences earned, pipeline that follows.
Audiences built on purpose, pipeline that follows.
Why this matters
Posting is not a strategy. Audience is.
Most Kenyan brands we meet are posting four times a week on Instagram, running occasional boosts and quietly wondering why none of it is moving the business. The honest answer is usually that the calendar exists, but the strategy underneath it does not, there is no clear audience definition, no buyer journey, and no link between organic reach and a measurable commercial outcome.
We rebuild that foundation first. Who is the audience, what do they already follow, what tone earns the second-tap, and which platforms actually pay back for your category. Then we run a tight calendar, TikTok, Instagram, LinkedIn, X and YouTube as the mix demands, paired with paid media where it accelerates the work.
The metric we move is not vanity. It is qualified attention: saves, shares, profile visits, DMs, signups, booked calls. Reach is a leading indicator; revenue is the lagging one. We report both.
What's included
Everything you get in scope.
Fixed scope, fixed budget. If something new comes up mid-engagement, we re-scope in writing before it lands on an invoice. No surprises, no hidden line items.
Social media strategy
Audience definition, platform mix, content pillars and a monthly calendar tied to commercial goals.
Content production
Photo, short-form video, carousel and copywriting for the platforms your audience actually lives on.
Community management
Daily replies, DMs, comments and reputation management, handled by people, not bots.
Paid social campaigns
Meta, TikTok, LinkedIn and X campaigns built on creative testing, not just budget pumping.
Influencer & partnerships
Sourcing, briefing and managing creators across East Africa, from micro to category-leading voices.
Email & WhatsApp marketing
Newsletter, broadcast list and WhatsApp Business workflows that nurture the audience you already paid to reach.
Campaign creative
Launch campaigns, seasonal pushes and product moments, concept to delivered assets.
Analytics & reporting
Monthly performance reports tied to your real business metrics, not just impressions.
Tools
Meta AdsTikTok AdsLinkedIn AdsGoogle AdsCapCutAdobe PremiereLaterSprout SocialMailchimp
Outcomes our clients see.
<KSh 50
Cost per qualified lead
Target benchmark on well-tuned paid social for SME categories.
Weekly
Reporting cadence
What worked, what flopped, what we are testing next, every Monday.
Four steps. Same rhythm every engagement.
Audit & strategy
Current audience, content history, competitor benchmarking and a 90-day content plan you can defend in a board meeting.
Production
Monthly shoot days, batch-recorded short-form video, and a writers' workshop with your team to keep voice consistent.
Publish & engage
Daily posting, community replies and paid amplification on the pieces that earn organic traction.
Measure & iterate
Monthly review against the metric we agreed to move, leads, signups, store visits, revenue, and a refreshed calendar.
Real examples from the market.
TikTok-led launch and influencer mix for a Nairobi homegrown apparel brand expanding into Uganda.
Instagram + Google Business strategy for a coastal boutique hotel, driving direct bookings, not OTA dependence.
LinkedIn thought-leadership and lead-gen for a tax-advisory firm targeting CFOs across East Africa.
Meta paid social and WhatsApp catalogue flows for a fast-moving snacks brand with 200+ trade stockists.
Things buyers usually ask before signing.
Do you handle the creative or do we provide content?
Either works. About two-thirds of our retainer clients let us run a monthly shoot day and own the creative pipeline. The rest brief us internally and we polish, schedule and run paid distribution.
What is a realistic budget to start?
For paid social we typically recommend starting with at least KSh 50,000 per month in media spend on top of the retainer, anything less and there isn't enough data to optimise against. For organic-only retainers the floor is lower.
Can you take over an account that has gone quiet?
Yes, and we do it often. We start with a 30-day reset: audit the account, clean up grid and bio, post a tight calendar of seven to ten pieces, and rebuild momentum from a credible baseline.
Ready to start? Let's talk.
One business day. Written plan. Fixed budget. No PDFs in a fortnight, no exploratory calls in disguise.