Audience-acquisition campaign and content engine for a regional health platform.
Six-week health-awareness campaign across TikTok, Instagram and radio integrations.
1.4M
Unique reach
6
Creator partners
+42%
Booked appointments vs. baseline
The challenge
Mwangaza was launching a new maternal-health service in three counties and had eight weeks before the first clinic opened. The audience was women aged 18-34, mostly mobile-first, mostly Swahili-speaking.
What we did
- Creator-first content plan with six paid partners covering the three target counties.
- Daily analytics pulling raw platform data into a single Looker dashboard the clinical team could read.
- Coordinated radio integrations on two stations during peak campaign weeks.
Multi-tenant dispatch platform handling 8,000 logistics runs per day across three urban corridors.
Mobile-first dispatcher tooling for a last-mile delivery fleet across Nairobi.