Corporate identity system and packaging architecture for a 14-SKU consumer foods line.
A coherent shelf presence for a 22-year-old brand expanding from one region to three.
14
SKUs unified in one system
3
Markets shipping the new line
1
Press check we attended in person
The challenge
Sasa's existing packaging had drifted across 14 SKUs and three printers over a decade. Two new sauces were about to launch and the founder wanted the whole line to look like one family before they hit shelves in Tanzania.
What we did
- Wordmark refresh holding 80% of the original equity — the SKU labels did the heavy lifting, not the logo.
- Modular label system with locked typographic hierarchy and a single accent colour per category.
- On-site press supervision for the first production run at the Athi River plant.
Open-data dashboards parsing 10,000 county-budget ledger sheets into a single auditable warehouse.
Public-facing tooling that turned 1,200 PDF pages of county budgets into queryable data.