LinkedIn-led B2B content and search engine for a commercial real-estate firm.
Monthly content system that lifted Tessera's qualified inbound by 3.2x.
+218%
QoQ engagement
3.2x
Qualified inbound
3
Partners now publishing weekly
The challenge
Tessera was running a polished website and zero outbound voice. The founders were respected operators with no public footprint. Their head of growth wanted LinkedIn to do the heavy lifting.
What we did
- Weekly ghost-written long-form posts under three named partners, edited collaboratively.
- Monthly video shoot capturing 4-6 raw clips per partner, cut into vertical-first content.
- Quarterly review against booked-meeting data, not vanity metrics.
Real-time fraud-monitoring console serving 240 operations staff across 12 branches.
Replaced a four-vendor patchwork with a single platform the bank now owns end-to-end.